The Workshops

A series of workshops to develop the skills and understanding of design in entrepreneurship.


Personal Mission Statements

A mission statement is a statement of the purpose of a you. The mission statement should guide your actions, spell out your overall goal, provide a path, and guide decision-making.

We are always being asked "I want to start a business but I haven't had THE idea!". A few people are lucky enough to stumble across the answer but unfortunately many don't and all too often end up in the "I hate my job" situation.

During this workshop, we help you develop your personal vision and mission: what you want to achieve and how you are going to achieve it.

Outcome: Strong and easy criteria on which to filter your future job applications and decisions.

Timing: 2 hours


Ideation

Ideation is the creative process of generating, developing, and communicating new ideas and is all stages of a thought cycle, from innovation, to development, to actualisation.

Idea generation is not new but and is a basic tool in the development of your personal and professional career. However, it is often ignored during education and the tools are never learnt.

During the Ideation workshop, you will be shown the tools and techniques to generate and selecting ideas and how to start developing them.

Outcome: A set of ideation tools and techniques that will benefit you all your life.

Timing: 3 hours


Business Model Generation

A business model describes the rationale of how an organisation creates, delivers and captures value.

At the centre of a great business is a great business model. For many years the term 'model' has been used without a clear way to illustrate what it looks like. Business model visualisation helps entrepreneurs better communicate their ideas to employees, investors and customers.

This workshop takes you through the design and development of business modelling and how to translate it into practice.

Outcome: An understanding of how to apply business model tools to businesses of all sizes.

Timing: 1/2 Day


Personal Branding

A name, style, design, attitude, or any other feature that identifies one person from others.

The internet has allowed the explosion of personal brands and a quick trip through YouTube's most subscribed channels will prove this. Your development of your personal brand is key to achieving your mission and vision.

Building up a personal brand is a scientific, step-by-step process and in this workshop we will guide you through it.

Outcome: An understanding of the importance of personal brand and actionable steps on how to get started.

Timing: 2 hours


First Steps to Freelance

Somebody who is self-employed and is not committed to a particular employer long term.

With 90% of design students working freelance within 3 years of graduation, understanding the basic steps for getting started as a freelancer is critical.

This workshops covers: legal, marketing, sales, time management, delivery, pricing and problem solving.

Outcome: A good understanding on how to get started as a freelancer.

Timing: 1/2 day


Customer Segmentation

The classification of potential customers by one or more characteristics which have similar needs and demand similar products and/or services.

Many entrepreneurs set up their businesses to serve anyone and everyone because "it's important to make money where you can when you are small!". The strategy ends in frustration, poor market penetration and empty bank accounts.

This workshops teaches strategies and tools to best enter a market and create a successful business based on a concise set of customers.

Outcome: An understanding of the importance of customer segmentation and knowledge of segmentation tools.

Timing: 2 hours


Agile Development and Staying Lean

A group of development methods based on iterative and incremental development.

The statistic that 80% of small businesses fail within three years is a daunting one. Thankfully, this figure can be greatly reduced by taking a scientific approach to designing a business.

This workshop introduces the concept of agile and lean development before expanding on and teaching the processes of creating a efficient startup.

Outcome: The ability to create an agile and lean startup.

Timing: 1/2 day


Sales

The act of selling a product or service in return for money or other compensation

Sales are often the most dreaded yet important part of a entrepreneurs remit. Lack of confidence, pricing structures and general sales reluctance are three of the most common difficulties in sales.

The sales workshop takes the participants through the process of developing sales relationships and pricing, and provides tools to motivate and encourage the team during sale cycles.

Outcome: The understanding, confidence and tools to implement sales techniques.

Timing: 3 hours


Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

The internet has brought us the world of free marketing but how does this work alongside more traditional marketing?

The marketing workshop develops an understanding of the new and old media and provides a range of tools to test and implement them.

Outcome: An understanding of marketing approaches and tools to implement and test campaigns.

Timing: 3 hours


Design Tools

Tools that help solve a visual or physical problem.

There are incredible tools available to help you develop your problem solving skills in both your personal and professional life; they aren't taught within normal education parameters.

This workshop provides you with a toolkit to tackle any problem and teaches you how to use each tool in different circumstances.

Outcome: A toolbox to tackle any problem.

Timing: 1/2 day