Business: Designed was created to help solve the lack of entrepreneurship / business training in design courses.
I have met talked to many people from industry and education about this problem and some agree, some disagree and some don’t seem to care.

However, just about every student that attended Business: Designed, and many we have spoken to separately, told us it needs to be taught in universities and colleges. In fact many of them were pretty angry that they aren’t!
Reflecting on Business: Designed, we know a) design students are dying for more entrepreneurship and business education and b) they are more than capable of developing sustainable, viable and feasible business models.
It is on this basis that we are going to continue to develop not only our Business: Designed events but partner with others to develop workshops that can provide students with the education they want.
We ran the first Business: Designed with only design students to prove, what we already know, that they can hold their own in a business environment. Yes, it is patronising but unfortunately it’s necessary as too many people view design as a) a product, such as a logo, and b) something that should be separate from business.
The next Business: Designed will bring together students of design, business, science, engineering, computing and more to create effective interdisciplinary teams.
Based on our experience and feedback from the students, here are some of the things we would change:
Interdisciplinary Teams
As I mentioned above, the most effective type of creativity comes through interdisciplinary teams. The Business Model Generation book, which we based Business: Designed on, shows a diverse, innovative team as having members from various faculties, of different ages, with different areas of expertise, of differing year groups, with a mixture of experiences and from different cultural backgrounds.
Allow the students to work up their own ideas
Although the students found Business: Designed incredibly useful, we would love to help them apply the techniques we taught to their own business ideas and concepts. Ideally, students from different disciplines would work on each others’ idea and hopefully teams would naturally form.
Run the event over two days to include rapid prototyping
The day was long. It was long for us organising it and it was long for the students attending. We will develop two versions of the Business: Designed programme: one that lasts a morning and one that lasts two days.
Run follow up days to help develop the ideas
It’s really important that we don’t just create one off days. We are in the process of pivoting our strategy which includes a way of continuing to add value to those that participate in our workshops.

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